Toyota Drives Environmental Awareness in U.S. Hispanic Community

MIAMI, May 28, 2013 /PRNewswire/ — Toyota’s commitment to the environment is a way of life, extending across operations and epitomized by the Toyota Prius Family of vehicles. Hispanics across the country are increasingly becoming environmentally aware and in an effort to help the Hispanic community further embrace sustainability, Toyota is providing them with the tools necessary to continue on the path of going green.  A new program launched by Toyota will help increase environmental awareness in the Hispanic community across the United States.

(Photo: http://photos.prnewswire.com/prnh/20130528/FL21389 )

With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.

“I am excited about being a part of this campaign because Toyota’s commitment to the environment aligns with my lifestyle and values.  The idea of coaching Hispanics on how to make wise environmental choices and live a more sustainable lifestyle is truly fulfilling,” said Jon Secada.

The program will feature the Toyota Prius family of vehicles and their innovative hybrid technology. The Toyota Prius has done more to help the environment than any other car in the world. Over the past ten years, U.S. Prius owners have saved enough fuel to drive around the Earth an estimated 2,065,748 times^[1], due in part to its estimated 50 MPG rating^[2].

“We are excited to launch this campaign and to nurture the continuous increase in environmental awareness in our communities,” said David Chung, national manager, targeted advertising and strategy for Toyota. “The Prius is Toyota’s most nature-inspired model and is the ideal vehicle for this campaign. All participants were selected based on their level of environmental awareness and their role in the community.  Each and every one of them is without a doubt, a perfect fit for the campaign.”

The initiative began on May 23 in Miami and May 14 in Los Angeles. To see the influencers in action on social media platforms, follow them on:

About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants.  There are more than 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012. Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $19.5 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $27.5 billion.

For more information about Toyota, visit www.toyota.com, www.toyotanewsroom.com or www.toyotainaction.com.

^[1] Based on average EPA estimated combined mpg rating of Prius v. all new MY01 – MY11 cars and 10,000 miles/year. Fueleconomy.gov. Actual mileage will vary.
^[2] 2013 EPA-estimated 51 city/48 highway/50 combined mpg for Prius. Actual mileage will vary.