Feb 7, 2009
OPPORTUNITY KNOCKS FOR LATIN EXECS
By Leila Cobo
“Record label publicists also have created vibrant businesses for themselves. Most recently, former Universal Music Latino press director Susan Stipcianos partnered with Laura Mejia Cruz, former media relations director for Estefan Enterprises, to create a marketing/PR company called The Dream Team Agency.
“There is a need for press and marketing companies that think out of the box and will go the extra mile for the clients and, honestly, who understand how difficult things are right now”, Stipcianos says.
The Dream Team Agency not only books press, but actively looks for sponsorships and new business opportunities. The Dream Team clients include Cabas, Diana Reyes, and Victoria’s Secret in Spanish.