Market America & SHOP.COM are set to Unveil New Technologies, Products, Social Media/Shopping Initiatives and Exclusive Motives® for La La 
Cosmetic Line at Its World Conference 
Miami, FL, February 2-4, 2012 

La La Anthony, Actress and Star of VH1’s Hit Series La La’s Full Court Life teams up with longtime friend Loren Ridinger, internet mogul and creator of the award-winning Motives® by Loren Ridinger® cosmetics line, to create Motives® for La La, a line of makeup uniquely-formulated for every shade of today’s modern woman.


MIAMI, FL (January 26, 2012) – Market America ( & SHOP.COM (, will host its Annual World Conference in Miami, FL, Feb. 2-4 at the American Airlines Arena. With a sold out crowd of over 25,000, this annual event draws attendees from five continents and pumps more than $20 million into the city of Miami economy. Market America’s founders, JR and Loren Ridinger, as well as members of the company’s corporate team, will detail how the company is using technology to change the way people shop and will unveil revolutionary new products and services. 

Market America/SHOP.COM senior vice president, Loren Ridinger and La La Anthony, actress and TV personality will debut Motives for La La, a partnership between the two that brings the highest quality cosmetics, uniquely formulated to exemplify their love of makeup through products and colors that will complement women everywhere with beauty in every shade. Motives for La La is part of the award winning Motives® by Loren Ridinger ( line and emphasizes colors and products for African American and Latina women; due to the lack of prominence many beauty lines place on ethnic markets. In addition, the Motives brand allows women the opportunity to earn extra income by becoming a Motives Consultant if they choose.

Several celebrity friends are expected to attend the event in support of the company’s success including Eva Longoria, Alejandro Sanz, Scottie Pippen, Fat Joe and more. Past Market America World Conferences have been attended by Alicia Keys, Jennifer Lopez, Serena Williams, Kim Kardashian, Kelly Rowland, Emilio and Gloria Estefan, Marc Anthony, Tony Romo, Swizz Beatz, Paulina Rubio, David Bisbal, Hulk Hogan and many more. 

Marc Ashley, chief operating officer will discuss Market America’s phase two integration with SHOP.COM’s technology, making SHOP.COM the most powerful ecommerce site on the planet. Ashley will spotlight how Market America’s people power, combined with SHOP.COM’s technology, is revolutionizing the internet shopping world and positions the company to rival top internet sites such as Amazon. 

Steve Ashley, vice president of internet marketing will detail how social media networks, such as Twitter, Facebook and Google Plus, as well as IOS and Android mobile applications ( can accelerate market penetration, market share and overall revenues. Ashley will also give a sneak peek into the innovative new social streaming website,, set to launch within months. is an exclusive approach to reach millions of people while leveraging massive ‘star’ power and is poised to set a new standard in the social streaming space! Eugene Wallace, vice president of business solutions will introduce SHOPBOX, ( a robust Facebook application that allows consumers the ability to shop directly from their Facebook page without ever leaving the application. 

Additionally, TLS® Weight Loss Solution is helping everyone ‘find their fit’ in the New Year. The company’s new “Find Your Fit in 2012” campaign will officially launch, highlighted by the “TLS Find Your Fit Challenge 2012”, a contest that will award successful participants more than $15,000 in cash and prizes. Details will be announced at the Market America World Conference, and will be available to the general public on its website, early next month.

JR Ridinger, President and CEO of Market America & SHOP.COM will demonstrate how the company is dominating the social shopping environment by paying people cash to shop for the things they already buy from their favorite stores. The ma Cashback ( program is now in place and a customer only need enter their email address to begin earning cash back. Ridinger will discuss how this program is a game changer for the online shopping industry and will share details of Market America’s aggressive strategic plan that will continue to change the way people shop. He will conclude the event by detailing how Market America’s global community of entrepreneurs are generating millions of dollars of personal income by following Market America’s business model. He will also provide additional details on Market America’s technological advancements, new product rollouts and the importance of using social media to enhance business initiatives. 

The Market America World Conference provides Independent Shop Consultants, from across the world, with business and product training, product demonstrations and leadership from the company’s executive team, field leaders and industry experts. For up-to-the minute conference updates please visit the Market America LIVE Convention Blog at: Join us on Facebook at http// or on Twitter at (#MAWC2012).

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than three million customers and 180,000 Independent Shop Consultants worldwide, the company has generated over $3.8 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO JR Ridinger and employs over 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, Philippines and United Kingdom. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at, (

SHOP MA, Inc. runs the comparison shopping engine, SHOP.COM, designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of its patented OneCart® along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion, a comprehensive directory of online and brick-and-mortar stores, and The Shopping Vine (, a shopping blog network. For more information, please visit ( 

For interviews & high resolution images wiht LA LA Anthony for the make up line:

Please contact: or